Tools of media communication will be used for information about the project. The goal will be to reach target groups for the implementation of project activities in the border region of the Slovak Republic and Ukraine and securing the basic data for processing the analysis of the potential of the border region.
The information campaign will use the methods of a questionnaire survey (implemented by the students of participating universities in selected cities of the entitled area), TV spots, radio interviews, distribution of bilingual flyers about the project, publishing of notices at publicly accessible information boards and on the web page of the project.
Implementers: UCM Trnava, Uzhgorod University and RDA Svidník.
The costs efficiency of the information campaign will be aided by the participation of students in the implementation, which on the other hand creates space for the students to check the tools of media communication in practice. The information campaign will be implemented in the cities of Prešov, Košice, Svidník and Uzhgorod with planning participation of 10 students of the UCM Trnava and 10 students of the Uzhgorod University and 2 co-workers of the RDA Svidník.